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ENCHANTÉ – HOW TO SELL BOOKS

Frank and Ted love writing books. Franks writes romantic stories and Ted writes thrillers, and both are self-publishing. Both have sex in their books but they try to keep it above the porn-line. They never show these sex pieces to their writing group to avoid embarrassment, even though their writing group team members are waiting for them with lusting eyes and are utterly frustrated when they don’t get them for critique.

“Sex pays,” Ted says. “But outside the bedroom.”

“There’s an opportunity for a book signing on Brook Street,” Frank says. “An art show. Let’s go there and sell some books.”

They rent a tent and showcase their books on a table with posters.

Art on the Avenue – Alexandria VA October 2017 – www. AlexandriaNews.org

Courtesy George Vercessi (www.vercessi.com)

Frank’s poster shows a wrestler-type torso with a busty girl in his arms, carrying the title, “Lust on Devil’s Island.” He uses the pen name, Franca Bianca, because Romance Writers of America has only female writers who write for women, and stats prove that eighty percent of readers are women.  Most men don’t read as most of them are illiterate morons watching football. Ted’s poster reads, “Killing Joan,” because he writes about the last of many (women) agents who rejected his book. The cover design shows a knife piercing through a crying heart with blood dripping down in large blots. Not very original but blood sells too. Both sell their books at ten dollars a piece.

“If this does not attract people, I’ll be damned,” Frank says, looking at the tent from the street side.

When crowds are filling Brook Street, all patrons pass by and look at other tents instead, selling cheap jewelry, pots and pans, fake antiques, starving artists paintings, dog collars, T-shirts, and popcorn. The tent next to theirs sells party ornaments.

“You should sport a female facemask, Frank, because you ain’t looking like Franca,” Ted says.

“Great idea. And you should wear an O’Reilly facemask because you stole his title series,” Frank says.

“Let’s stand in the middle of the street carrying our posters to attract people to our books,” Ted suggests.

“But I’m not wearing a skirt,” protests Frank.

“Go to that tent over there,” Ted says. “They sell Halloween masks and costumes.”

Frank leaves their tent to follow up on Ted’s bright suggestion. He buys a Hillary mask and a blue plastic skirt, walks back, and dresses up in the back of their tent.

“Did anybody come by to buy my book?” Frank asks.

“Somebody came and asked if that guy with the torso was Arnold Schwartzenegger. When I said ‘yes’ he didn’t buy the book.”

“You should go to that tent too,” Frank says. “They have O’Reilly masks and bloody knives for sale.”

Ted goes while Frank sits with his Hillary mask on, hoping to attract book buyers. One man stops, looks at him, or rather his Hillary mask, comes nearer and gawks at the torso poster. “Is that book about what happened to Hillary?”

“No, it’s about a handsome man like you who shipwrecks on an island in the Pacific and meets the girl of his life in the midst of crocodiles, snakes, donkeys, and elephants.”

“Why do you wear a Hillary mask then?”

“Well, Hillary’s world is devil’s island, don’t you think?”

“I only read non-fiction, thank you.” The guy walks on, leaving Frank frustrated.

Ted comes back with his O’Reilly mask and a few bloody knives. “Sold any books?”

“No. They think my book is about Hillary. I have to buy another mask. You look terrific, O’Reilly.”

Frank walks to the party tent again, buys himself a Melania mask, and hurries back, just in time to see Ted in a furious discussion with a woman.

“How do you dare to show off that womanizer’s face?  Shouldn’t your book be titled, Killing O’Reilly? Shame on you!”

“I guess you didn’t sell any books,” Frank says.

“No. You saw that woman’s reaction. I have to buy another mask.”

Ted leaves for the party tent. Frank dons his Melania mask and waits. A couple loiters in front of him.

“Is that Donald Trump’s torso?” asks the wife.

“No, it’s Tarzan’s,” answers Frank wrily, grumbling through his mask.

“You don’t sound like Melania, she has a foreign accent,” the husband says.

“That accent doesn’t come with the mask,” Frank says. “Buy my book and you’ll find out whose torso it is.”

“My husband doesn’t have a torso like that. That girl in his arms must be scared-shit. Is that Melania what the book is about?”

“Just imagine you as beautiful as you are, left alone on an island with snakes and crocodiles, and a guy with that torso swims ashore, naked, saves your life, takes you in his arms, and makes love to you. Would you not want to read that story?”

“Come on, Elena,” the husband says, pulling her away. “You’ve got other books to read. You haven’t even finished Nora Robert’s latest.”

“Okay, Melania,” the woman says. “I’ll look it up on Amazon. Goodbye…”

Ted comes back with a Bruce Willis Mask and a Die Hard-flagged plastic pistol.

“Sold any books, Frank?”

“No, Melania does not sell because people don’t want her to be pulverized by Donald Trump’s torso. I need another mask.”

Frank leaves for the party tent and Ted reinvents his author bio, waiting for people to come and buy “Killing Joan.”

“Hah,” a man says to Ted. “I hate my wife Joan. Is that a “How to” book?”

“It’s about Joan of Arc, burned at the stakes,” replies Ted. The man walks away, disappointed.

Frank comes back with a Sylvester Stallone mask and a fake carton torso piece. “If this doesn’t do it, I must change genre,” Frank says.

He sits behind the table, watching onlookers passing by, not even looking at them. “We should be more proactive, Ted. Yell at them, ‘Come by and read for pleasure.'”

Frank and Ted yell, but people stare at them as if they’re crazed idiots.

“I repeat: Let’s go on the street with our posters and draw people to our tent,” Ted says.

They leave the tent for the street, Frank with his Sylvestor Stallone face and fake torso, and Ted in his Bruce Willis costume, swaying his Die Hard pistol in the air.

Two cops swerve in front of them, out from nowhere, guns drawn. “Hey, you, you have a weapons permit?”

Curious onlookers are immediately crowding around them. “It’s plastic, man! We’re selling books over there, you see?” Ted responds, pointing frantically to their tent. “We paid one hundred dollars for that piece of junk. Hi everybody, come and buy our books! Half price!”

Throngs of people suddenly stand in line. Frank and Ted sell all their books, emptying their boxes. Even the cops buy a couple.

After the art show, they have a beer at the nearby bar, smiling broadly.

“Frank, you must be goofy, writing those books,” Ted says, wiping the foam off his lips.

“And you must be cracked selling them,” Frank says. “What’s your next book?”

“Killing Frank, and yours?”

“The Kiss That Poisoned Ted.”

Coming Soon:  Francine – Dazzling Daughter of the Mountain State –

Kirkus Reviews: “A corporate novel chronicles a young woman’s meteoric rise at a coal mining company. A dramatically taut tale propelled by artful characterization and political relevance. “

Also coming:

Audrey – A Cherished Memory – A Short Story in print for the benefit of the Audrey Hepburn Children’s Fund.

Customer Reviews on Amazon.com of the 2014 e-book version:

“An engaging story from start to finish. Evocative of a particular time and place but ultimately timeless and universal in touching the human heart.” Mark Spencer

“A pleasant account of an exceptional person. There’s always something poignant about beautiful people recovering from ghastly times. Thanks for the read.” Micah Harris

“I adore Audrey Hepburn and love to hear new stories about her. Can’t get enough. And this short story was a nice little peek into her life, especially pre-fame, as a young girl… loved it.” Kendal Brenneman

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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The Writing Game

John 2

So now you have written a BOOK! That’s how all author consultants, advisers, promoters and websites start. A HUGE INDUSTRY! Some are deft predators out to get money from the thin pockets of innocent writers. It’s an industry full of CROOKS and a few genuine operators.

Fun tiger

The Predator in the Book Industry Promising you Millions and charging you Trillions

maestro gufo

The Wise Owl of Good Advice telling you to rewrite, rewrite and persevere!

(A left click on the pictures will enlarge most except those taken from internet sources, then click the back space at the top left and you are back in the blog).

Even the good ones tell you that finishing a book is BARELY ten percent (10%!) of the writing effort and the rest is “marketing.” You have to get “published”, find an agent to represent you (at 15% royalty), assuming you did all the right things such as having attended reputable writing conferences, learned the “craft” by attending workshops, webinars and reading books, joined a writers group to get feedback on your drafts, and written “the best book you can.” Have your work “edited” by a reputable editor, and write 50 to 100 state-of-the art “Query Letters” (that’s a business by itself).  As few authors manage to do all that perfectly but still want to write and publish, they just “self-publish” their stuff and send it to the clouds in e-books. I heard that on Amazon.com some 12 million books are floating in those clouds. Just look at Amazon.com-books and you get the idea. Mostly printed on demand only (POD).

Many books of all literary genres for sale in a bookshop

many books of all literary genres for sale in a bookshop
many books of all literary genres for sale in a bookshop

I am among those 12 million. Who will find me? That’s the question. Going on the street carrying a board on your back displaying your book? Loading your trunk with copies and stand at a farmers market, yelling “Hey! Buy my book?” Have friends advertising for you?

Please buy my book!

Young businessman holding in hands opened book

One wonders why everybody wants to write and why some get so desperate.

Author.

Dreaming Romance Author and another with Writers Blog

Overworked, depressed and exhausted businessman at his desk with a pile of work or concept for frustration, stress and writers block

But then, what about American Idol? Everybody wants to sing, too, and only a few get noticed. The law of the jungle.Red Eye Tree Frog on a Pencil

A lot of bad quacking instead of good writing!

So-called Wise People in the industry say, it’s all perseverance, not just talent. Talent is only 10% of the game. Sounds much the same percentage of writing being 10% of “getting read.”

Young funny businessman with opened book in hands

The friendly-looking Predator Promising You the Moon. Write a book in 30days! Only $237! I will promote you for just $14 K!

Go to a bookstore and arrange for a “book signing” hoping that visitors will buy your books with your autograph? I did so recently in Williamsburg in Virginia because my novel Enchanting The Swan starts at the College of William & Mary for the first ten chapters. They wrote an article about it in the Virginia Gazette, even mentioned it on the radio, and I put stickers on W&M boards and had someone announce it on their Law School internal website. I dropped bookmarkers at The Trellis restaurant at the touristic Merchant Square, right at the edge of the W&M campus, with a notice of the book signing the next day. The two main characters have lunch and dinner there from time to time. What more can you do?

the-trellis

The Trellis!

Bookstore Librarian offering your books

The friendly Librarian displaying my dream books

I traveled to Williamsburg in my Jag XK8 (not earned from book writing!), cap down, on October 22, in splendid weather. Still summer, folks! I did a rest stop at a Panera near Fredericksburg to pick up some display boards from my charming publisher and designer, Melanie Stephens of Willow Manor Publishing, one of Some Women I have Known, one of Audrey Hepburn who features in it, and one showing the cover of Enchanting the Swan. I made a second “pit”stop at the Williamsburg Information Center, boasted about my books soon to be signed, and received a sticker “Virginia is for Lovers” in return, which I immediately glued to the back of my Jag. Drivers be better aware of my romantic intentions.

Portrait of young attractive salesperson in own small book shop

The lovely girl wanting to read Enchanting The Swan: “True, Are you Dutch? ” Oh my, if I had just been a little bit younger…I would have read it for her at her bedside.

It was W&M Home Coming weekend starting October 23 on a beautiful warm day. After a quiet but sleepless night at the Williamsburg Lodge, dreaming of throngs of people standing in line for my books,  I settled down at a nicely arranged book signing table at the Barnes and Noble/William and Mary Bookstore. The events manager Beau Carr and his charming assistants Eric and Joanna had done a splendid job.  I even got a free coffee!

 

 So as of 10 AM I waited for the throngs of booklovers to come in. The first was John Lindberg, of the W&M Department of Music at Ewell Hall, the unsurpassed percussionist, so-called “retired” but still in full action, who is one of the memorable characters appearing in Enchanting The Swan. I had promised him a free copy but he insisted on buying it. Then a charming lady appeared who wanted to buy a book for a dear friend, who also appears in the novel, but whose name I can’t mention as I would betray her gift. And then nothing. As the hour went by, shoppers smiled at me but went for the William & Mary T-shirts, not my books! Finally some buyers showed up, chatted and purchased a few copies of Some Women and Swan, getting my handsome autograph wishing them a good read. The last visitor was Deb Boykin, Associate Vice President for Student Affairs (Campus Living) and Director of Residence Life, with whom I had a most productive interview during my research at W&M. That was a worthwhile close of my book signing! All in all, a little over 10 books sold (about 3 books an hour, which seems to be the going rate according to knowledgeable sources).

College-of-William-and-Mary-Book-Store

W&M Barnes & Noble Bookstore

After 4 hours I had to pack up to make room for another author. It was award-winning Wilford Kale!

Wilford Kale

 A longtime Williamsburg resident and former Williamsburg bureau chief and senior writer for the Richmond Times-Dispatch, who wrote a magnificent photo book of the History of William & Mary, which I had purchased earlier for my daughter Samantha who studied there. I felt honored to get to know the famous writer. When later in the day I passed by his table, full with W&M and Williamsburg related books, to see how well he was doing, he also complained that everybody went for the W&M T-shirts. Well, if he as an author with much local notoriety did not sell much, I could not feel too sorry for myself.

I left with a last look at the Crim Dell Bridge at W&M. After all Virginia is for Lovers!

Enchanting W&M Crim Bridge 1

Beau Carr of the W&M Bookstore found that I had a respectable showing, despite the surge on W&M clothing! Some did better, others did not. Then I checked back with Judith Briles of the Author University website (http://authoru.org), my favorite, if book signings are a useful marketing tool and the answer was negative. Personally, I believe that seeking your audience through book clubs and speaking engagements increase your book sales more.

All in all, a new adventure. It surely keeps you on your toes!

John

 

 

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